Valencia CF reach over 3M followers on TikTok

Valencia CF remain firm in their commitment to social networks and in reaching out, above all, to the younger audience, which is key to the future of Valencianismo.

With a presence on the vast majority of social networks and with messages adapted to each of them, the Club has strengthened its presence on TikTok, the most popular network at the moment, giving prominence to all levels of the club.

As of today, Valencia CF's profile on the platform of the moment already has more than 3 million followers. Since its arrival on the platform, the Club has worked with a strategy aimed at capturing the attention of Generation Z and communicating with a language adapted to this age group. Another of the keys to this consolidated growth has been community management, interacting with strategic profiles, as well as capturing trends to maximise impact.

Thanks to the constant work, Valencia CF has also become one of the leading clubs within LaLiga's Impulso Plan. The club stands out in its Digital Strategy thanks, among others, to its social media plan, activations with influencers, the expansion of content languages and joint projects with LaLiga for the dynamisation of content platforms in different countries.

With the consolidation and growth on TikTok, along with the increase in followers on the rest of the social networks, Valencia CF has now surpassed 11M followers worldwide.